In June 2020, the U.S. Supreme Court rejected a rule that the combination of a generic term and a generic top-level domain (“gTLD”) is per se generic. See USPTO v. Booking.com B.V., 140 S. Ct. 2298 ...

Additionally, consumers view food-at-home inflation as 24.3%, approximately double the inflation rate reported by the U.S. Bureau of Labor Statistics. The distorted consumer viewpoint highlights a ...

Ultra-processed foods have received a barrage of bad press in recent years, resulting in a sharp decline in consumer acceptance. But ultra-processing methods are going nowhere fast. So, what can the ...

Brand perception is increasingly central to how consumers decide which products and services to trust and purchase. As ...

Light, Nicholas; Fernbach, Philip M. Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1152-1170. Evoking simplicity in ...

New research highlights consumers' desire for brands to lead with transparency - strengthening credibility and deepening audience trustSAN FRANCISCO, April 21, 2026 (GLOBE NEWSWIRE) -- Meltwater, a gl ...

Learn how the halo effect strengthens brand loyalty, boosts market perception, and impacts consumer behavior, rooted in ...

Consumer perception and aesthetic response in product design examine the psychological and sensory processes by which individuals evaluate the visual and functional qualities of products. Elements ...

In the pre-pandemic period, measures of consumer labor market perceptions correlated well with the aggregate unemployment rate. However, for more than a year during the pandemic, consumers perceived ...