Promotional merchandise, when chosen and tracked correctly, delivers some of the most measurable returns in a marketing ...

For decades, promotional merchandise has been underestimated. But just as digital, social and traditional media channels have matured, so too has merchandise. It’s become a sophisticated marketing ...

When it comes to growing a business, there's definitely a wrong way to do branded merchandise. "A very old-timey thing to do — which companies are still doing for some reason — is that they just put ...

IRVING, Texas, April 30, 2026--(BUSINESS WIRE)--As brands and employers face increasing pressure to balance sustainability with performance, research from Promotional Products Association ...

Amanda Hofman is the Co-Founder and CEO of Go To Market, an enterprise specializing in sustainable and standout branded merchandise. Amanda’s journey into this venture was inspired by the challenges ...

As promotional products evolve into long-term brand assets, new trends are shaping merchandise decisions for brands in 2026. SEATTLE, WA, UNITED STATES, January 27 ...

Launching the online marketplace is another step for 7-Eleven in its efforts to “become more than just a convenience store,” said Marissa Jarratt, executive vice president and chief marketing officer ...

Zagwear, a global branded merchandise agency headquartered in White Plains, NY, with offices across the US, UK, EMEA and APAC, has acquired Arrow Promotional, a NYC- and UK-based promotional ...

Selling branded merchandise has long been a popular stream of income for celebrities and artists. Now influencers across YouTube, Instagram, and TikTok who don't want to rely solely on advertisements ...