You might say it’s just a pigment of your imagination ...

Add Yahoo as a preferred source to see more of our stories on Google. What color is a tree, or the sky, or a sunset? At first glance, the answers seem obvious. But it turns out there is plenty of ...

Red traffic lights make drivers stop. The color red produces a signaling and warning effect. But is this also reflected in the brain? Researchers at the Ernst Strüngmann Institute (ESI) for ...

You've no doubt seen those colorful pictures of the brain, with different sections of the brain colored yellow, red, green, and blue—a rainbow pattern of colors spread out across the brain. These ...