"It's not your grandma's red," Erika Woelfel, Vice President of Color and Creative Services tells PEOPLE. "It's reinvented and reimagined for 2025" Emily Strohm is a Senior Editor at PEOPLE. She has ...

Picture all the paint color choices under the sun, and a rainbow of endless options likely comes to mind. But for Behr’s 2024 Color of the Year selection, the leading paint company has decided to go ...

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Before the big reveal of the Behr 2025 Color of the Year, know this: When it comes to interior paint, some colors have been known to cause a stir among consumers. Purples and reds, for instance, are ...

Lowe Larretta is former lead editor for Forbes Home, covering all things related to home improvement and good design. She previously worked in the decor and lifestyle spaces for digital publishers ...

Even after more than 75 years in business, Behr Paint Company continues to innovate – from an AI-powered color selection tool that addresses the number one reason consumers abandon painting projects, ...