In 2014, when BeatBox Beverages’ founding trio showed up on ABC’s Shark Tank with their original stereo-shaped bag-in-a-box party alcohol, Mark Cuban sensed a game-changing opportunity to cash in on.

When investor Kevin O'Leary takes a sip of BeatBox Beverages' neon Blue Razzberry Lemonade on the latest episode of ABC's hit show "Shark Tank," he flatly proclaims, "This tastes like sh--." But even ...

CEO and founder of BeatBox, Justin Fenchel has a background in finance and is a graduate from UT Austin’s McCombs School of Business. After working as an equity analyst for five years, Fenchel founded ...

This as-told-to essay is based on a conversation with Justin Fenchel, the 41-year-old CEO of BeatBox Beverages, based in Austin. Mark Cuban joined for a portion of the interview and is an investor in ...

Austin-based alcoholic drink brand BeatBox has sold a majority stake to Anheuser-Busch, in a deal that includes a path to full ownership in the future. In the $490 million deal, Anheuser-Busch InBev — ...

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