A B2B ambassador program is not as common as the sister program - B2C. However, when done well, B2B programs can increase awareness of the brand tenfold and create eventual conversions in the millions ...

Forbes contributors publish independent expert analyses and insights. I explore personal branding and storytelling in the digital age. Apr 11, 2023, 12:00pm EDT This article is more than 3 years old.

TORONTO, ON--(Marketwired - Dec 1, 2015) - Finally, something B2B sales executives, front-line sales reps and marketers can agree on: B2B companies are more likely to achieve their revenue goals when ...

Certiprof launches its 2026 Authorized Training Partner (ATP) program, enabling global academies to integrate high-demand Scrum and ISO 27001 certifications.

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Aggregage, Inc., the publisher of B2B Marketing Zone and more than 40 other B2B publications, today announced the results of a survey about the impact of COVID-19 ...

CHICAGO, March 11, 2026 /PRNewswire/ -- Ascendant Loyalty Marketing, the leading U.S.-based consultancy focused exclusively on designing and launching data-driven loyalty and engagement programs, ...

Marketers who rate their B2B firm's influencer program as very effective are more likely to say they outsource the work, use AI, and keep the program going continually, according to recent research ...

WASHINGTON, Feb. 12, 2024 (GLOBE NEWSWIRE) -- Today, the U.S. Small Business Administration (SBA) announced the 200,000 th graduate of the Boots to Business (B2B) program. This milestone re-emphasizes ...

Validity’s Guy Hanson explains how AI, DMARC, inbox placement and engagement-based filtering are changing B2B email ...