Most dealers now accept that the Internet is today’s prevailing mode of discovery for new- and used-vehicle buyers. The sharper dealers have taken this recognition a step further, addressing what’s ...

AR is used in various areas of the automotive sector. A notable application is head-up displays (HUDs) and headset infotainment systems, which use AR as part of augmented GPS navigation, warning ...

Ford created new technology that could allow drivers to find their vehicles using augmented reality simulations. Based on an AR experience powered by the mobile phone, users would be directed to the ...

CAROLINA BEACH, NC (WWAY) — Robin Cowie is the Founder and CEO behind Skillmaker.ai. The Carolina Beach-based company is using virtual and augmented reality to train auto technicians. Cowie’s Career ...

Kia Motors America has added augmented reality technology to its digital assistant for Facebook Messenger. The automaker introduced its newly enhanced digital assistant at Facebook's annual F8 ...

At the start of May last year Microsoft announced a new feature for the augmented reality headset, HoloLens 2. Prior to the upgrade the headset was experiencing issues of moving environments confusing ...

BMW's North American branch worked with Google Cloud to offer a new perspective into the iX and i4 all-electric models. The German marque has developed the iX and i4 AR Experience, which allows users ...

The technology needed to electrify and automate cars is coming of age in tandem with the technology that powers augmented reality. Automakers keen on capturing the attention of their customers, and ...

So many high horsepower gas guzzlers. You'd think they have no idea Global Warming is occurring, and blowing past previous projections. Humanity on the road to ...