Marie O'Riordan is the Chief Marketing Officer (CMO) of the VITA Foundation unfolding within the VITA Group, a prominent NGO in Africa. Authenticity in communication is crucial, especially for ...

In today’s multifamily industry, authentic resident communication has become a defining factor in resident satisfaction and retention. Owners and operators face the challenge of balancing speed, ...

Picture this: You’re sitting in a meeting with a brilliant idea brewing in your mind. Your heart starts racing, palms get sweaty, and that little voice whispers, “What if they think it’s stupid?” ...

When you’re a communications professional, everything you say is closely examined by employees, customers, investors and the broader market. There's a constant pressure to be clear, aligned with the ...

Facebook's annual developer conference took place in mid-April and showcased the company's ambitions for a social media future powered by video, for good reason: Social video generates 1,200 percent ...

While fear-based messaging around alcohol aimed towards teens is common practice, new research suggests a key to curbing adolescents’ risky drinking behaviour is through authentic and open ...

In an era of rapid change and increasing client expectations, fostering authentic relationships and prioritizing effective communication are essential for sustainable growth. Lawyers who strive to ...

The pandemic-induced remote/hybrid work revolution has mandated that businesses rethink their communication strategies to make them more effective across various work setups. Here’s how to make sure ...