When business people talk Big Data, they often focus on the complexity of dealing with enormous data volume, but that’s changing. Volume alone does not pose the challenge it once did. For example, the ...

As a business owner, you put endless work into getting your customers’ attention. However, if you’re not using an analytics tool to track website traffic, you’ll never know if all that work is ...

Insights and actionable data. Customer journey analytics require interdepartmental communication and collaboration to be effective. Insights will often impact multiple departments within a business, ...

In most of my individual stock outlook or forecast articles, the second and third sections are two forms of analysis. The first being fundamental analysis, and the second being technical analysis.

We live in the age of artificial intelligence. A time where we're seeing technological advances that, even to just one generation prior, would have seemed like science fiction. In the marketing world, ...

Google Analytics is a powerful tool that’s unprecedented in its ability to measure your website’s performance. The data it gathers is invaluable to you as a marketer. They can give you a clear view of ...

Did you know that doing a link analysis is critical to maintaining the ongoing health of your site? They can also contribute significantly to the strategic and technical aspects of your domain. For ...

The trend is that data analytics is emerging to be one of the most demanded skills in India. The need to hire qualified data analysts has significantly increased prominently as organisations started ...