The new features helps customers compare products and track prices, and it even automates purchases and deal-finding ...

Amazon.com Inc. is launching an artificially intelligent assistant designed to help online merchants manage their businesses. Codenamed Project Amelia, the new tool will answer a range of questions, ...

The new Rufus AI assistant will be accessed through the search bar in Amazon’s mobile app. (Amazon Images) Amazon is integrating an AI assistant called Rufus into its mobile shopping app. The new ...

AWS is releasing the Agentic Shopping Assistant, a tool that lets retailers build AI shopping experiences using the same ...

Key Points Interested in Amazon.com, Inc.? Here are five stocks we like better. Amazon has retired its Rufus chatbot and ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. "Retailers who get search and product discovery right have ...

Like countless other tacked-on AI chatbots, it repeatedly offered help few people wanted that it was barely equipped to provide.