AWS is releasing the Agentic Shopping Assistant, a tool that lets retailers build AI shopping experiences using the same ...

Learn more about the new tool on AWS, which allows businesses to create custom AI chatbots to help customers find products.

Amazon is making a louder, more deliberate move into the fast-moving world of conversational AI. While the company has spent years building Alexa into a household name, the market has shifted: ...

The new features helps customers compare products and track prices, and it even automates purchases and deal-finding ...

Amazon is marketing a new service to let other retailers take advantage of its AI shopping assistant technology. For the past two years, Amazon has offered an AI shopping chatbot on its main retail ...

Amazon.com Inc. is launching an artificially intelligent assistant designed to help online merchants manage their businesses. Codenamed Project Amelia, the new tool will answer a range of questions, ...

Amazon, in an effort to infuse generative artificial intelligence across a wider swath of its e-commerce universe, recently began testing a shopping assistant and a health-focused chatbot with a ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. "Retailers who get search and product discovery right have ...

Amazon is testing new shopping and health assistants as it dives further into generative artificial intelligence. One feature, called Interests AI, prompts users to enter conversational search queries ...